GENTLE MONSTER | Conceptual AI photoshoot for a Korean eyewear brand
Conceptual AI-driven photoshoot built around the idea of complete visual consistency and a strong sense of digital product presence.
At the core of the project is the creation of a unique AI character: the model’s type, appearance, and individuality were carefully developed and remain consistent across all images. A futuristic costume was designed to align with the brand’s visual language, enhancing the overall concept and functioning as an integral part of the form.
The key objective was to achieve absolute consistency and precision:
the same model, the same outfit, and most importantly - the same pair of sunglasses, with no distortion or variation from frame to frame.
Special attention was given to the sunglasses:
a complex frame geometry, semi-matte lenses with subtle transparency, and delicate light interaction. The material is rendered with high physical accuracy - free from any “AI look” - creating the impression of a real, tangible product. In every image, the sunglasses appear as a retail-ready item.
The series is structured as a visual narrative:
a variety of shots, angles, and emotional states create a sense of story and presence, rather than a collection of isolated images.
The project demonstrates the potential of AI in fashion photography:
precise control over form, materials, and identity, while maintaining strong artistic expression and depth.
At the core of the project is the creation of a unique AI character: the model’s type, appearance, and individuality were carefully developed and remain consistent across all images. A futuristic costume was designed to align with the brand’s visual language, enhancing the overall concept and functioning as an integral part of the form.
The key objective was to achieve absolute consistency and precision:
the same model, the same outfit, and most importantly - the same pair of sunglasses, with no distortion or variation from frame to frame.
Special attention was given to the sunglasses:
a complex frame geometry, semi-matte lenses with subtle transparency, and delicate light interaction. The material is rendered with high physical accuracy - free from any “AI look” - creating the impression of a real, tangible product. In every image, the sunglasses appear as a retail-ready item.
The series is structured as a visual narrative:
a variety of shots, angles, and emotional states create a sense of story and presence, rather than a collection of isolated images.
The project demonstrates the potential of AI in fashion photography:
precise control over form, materials, and identity, while maintaining strong artistic expression and depth.
Rhode | AI Visual Direction for Premium Skincare Campaign
AI visual direction, lighting & realistic skincare campaign production.
This project explores AI-driven visual production for a modern American skincare brand. The goal was to create high-end, campaign-ready visuals that reflect a clean, minimal and skin-focused aesthetic while maintaining realistic lighting, texture accuracy and premium beauty standards.
A key focus of the project was preserving the original packaging design and typography consistently across the entire visual series. Maintaining exact layout, logo placement, and typographic integrity is critical in advertising campaigns, where brand recognition and visual consistency directly impact credibility and market positioning.
This project explores AI-driven visual production for a modern American skincare brand. The goal was to create high-end, campaign-ready visuals that reflect a clean, minimal and skin-focused aesthetic while maintaining realistic lighting, texture accuracy and premium beauty standards.
A key focus of the project was preserving the original packaging design and typography consistently across the entire visual series. Maintaining exact layout, logo placement, and typographic integrity is critical in advertising campaigns, where brand recognition and visual consistency directly impact credibility and market positioning.
ZARA | AI Fashion Campaign Series
For this project, a custom AI model was developed specifically to match the visual language of the brand. I create neural models individually for each brand, taking into account its aesthetic, casting style, and the overall character of its fashion campaigns. This approach allows the visuals to align organically with the brand identity and resemble a real fashion campaign shoot.
The AI model has a highly natural appearance: realistic skin texture, balanced facial proportions, natural expressions, and authentic light interaction.
Special attention was given to the fit and structure of the garments. All construction details, fabrics, and stitching are preserved so that the clothing maintains the look and silhouette of real products.
The series includes both studio images and narrative outdoor shots, created in the minimalist aesthetic and visual language typical of ZARA campaigns.
The images are produced in ultra-high resolution of up to 30,000 pixels, making them suitable for advertising campaigns, digital projects, and large-format printing.
This project demonstrates how modern AI technologies can expand the possibilities of fashion production, enabling the creation of high-end campaign visuals without the need for a large-scale production team.
The AI model has a highly natural appearance: realistic skin texture, balanced facial proportions, natural expressions, and authentic light interaction.
Special attention was given to the fit and structure of the garments. All construction details, fabrics, and stitching are preserved so that the clothing maintains the look and silhouette of real products.
The series includes both studio images and narrative outdoor shots, created in the minimalist aesthetic and visual language typical of ZARA campaigns.
The images are produced in ultra-high resolution of up to 30,000 pixels, making them suitable for advertising campaigns, digital projects, and large-format printing.
This project demonstrates how modern AI technologies can expand the possibilities of fashion production, enabling the creation of high-end campaign visuals without the need for a large-scale production team.
Carpisa | AI Visual Direction for a Luggage Campaign
In this project, I worked as an AI Visual Director, creating a series of advertising visuals for the travel luggage brand Carpisa.
The main objective was to present the product with a high level of detail and realism while maintaining the visual quality of a professional product photography shoot. Special attention was given to close-up shots, material textures, and the structural details of the suitcases — including locks, wheels, handles, and the surface design of the shell.
During the project:
• a visual concept for the advertising series was developed
• detailed product visualizations of the suitcases were created
• close-up compositions were designed to highlight material textures and product construction
• lighting scenarios were carefully crafted to achieve realistic reflections, depth, and volume
An additional part of the project focused on lifestyle visuals featuring a model.
The same model was integrated into multiple locations, allowing the visuals to build a cohesive travel narrative and demonstrate the suitcase in different real-life usage scenarios.
This approach shows how AI can be used not only to create high-end product advertising imagery, but also to build a complete brand storytelling system — without complex logistics or traditional production processes.
The main objective was to present the product with a high level of detail and realism while maintaining the visual quality of a professional product photography shoot. Special attention was given to close-up shots, material textures, and the structural details of the suitcases — including locks, wheels, handles, and the surface design of the shell.
During the project:
• a visual concept for the advertising series was developed
• detailed product visualizations of the suitcases were created
• close-up compositions were designed to highlight material textures and product construction
• lighting scenarios were carefully crafted to achieve realistic reflections, depth, and volume
An additional part of the project focused on lifestyle visuals featuring a model.
The same model was integrated into multiple locations, allowing the visuals to build a cohesive travel narrative and demonstrate the suitcase in different real-life usage scenarios.
This approach shows how AI can be used not only to create high-end product advertising imagery, but also to build a complete brand storytelling system — without complex logistics or traditional production processes.
LOEWE | AI Visual Direction for Premium Fragrance Campaign
AI Visual Director & Creative Producer.
This project explores AI-driven visual production for a luxury fragrance brand. The goal was to create premium, campaign-ready product visuals with realistic glass reflections, liquid depth and controlled lighting. My role included developing the visual direction, designing lighting logic to enhance transparency and material quality, and ensuring accurate color balance and product detail. The final result is a high-end fragrance visual series suitable for digital campaigns, social media and e-commerce — produced without a traditional photoshoot.
This project explores AI-driven visual production for a luxury fragrance brand. The goal was to create premium, campaign-ready product visuals with realistic glass reflections, liquid depth and controlled lighting. My role included developing the visual direction, designing lighting logic to enhance transparency and material quality, and ensuring accurate color balance and product detail. The final result is a high-end fragrance visual series suitable for digital campaigns, social media and e-commerce — produced without a traditional photoshoot.
Yuliko&Friends | Dual Elements — AI Campaign for Georgian Fashion Brand
AI Creative Director | Fashion Campaign Producer.
This AI-driven campaign was created for a Georgian fashion brand, combining two contrasting environments: snowy mountain landscapes and a minimal studio setting. The concept explored resilience and purity through texture, light, and bold color accents. I developed the creative direction and controlled environment realism, fabric behavior, lighting, and skin tones using AI as a production tool. The result is a cohesive visual series designed for digital campaigns, lookbooks, and brand storytelling.
This AI-driven campaign was created for a Georgian fashion brand, combining two contrasting environments: snowy mountain landscapes and a minimal studio setting. The concept explored resilience and purity through texture, light, and bold color accents. I developed the creative direction and controlled environment realism, fabric behavior, lighting, and skin tones using AI as a production tool. The result is a cohesive visual series designed for digital campaigns, lookbooks, and brand storytelling.
Poisond Drop X Pianegonda | Liquid Metal — AI Jewelry Campaign Concept
AI Creative Director | Beauty & Jewelry Visual Artist
This conceptual campaign for a contemporary jewelry brand explores the dialogue between human skin and liquid metal. The goal was to present jewelry as a fluid extension of the body, merging chrome textures and sculptural forms into striking beauty visuals. I developed the creative direction and visual narrative, using AI to precisely control reflections, light, and skin tones. The result is a cohesive luxury-ready visual series for digital campaigns, lookbooks, and social media.
This conceptual campaign for a contemporary jewelry brand explores the dialogue between human skin and liquid metal. The goal was to present jewelry as a fluid extension of the body, merging chrome textures and sculptural forms into striking beauty visuals. I developed the creative direction and visual narrative, using AI to precisely control reflections, light, and skin tones. The result is a cohesive luxury-ready visual series for digital campaigns, lookbooks, and social media.
ENDLESS TIES, Portland, USA | Fashion Brand
A project for a minimalist fashion brand from Portland focused on clean aesthetics and essential wardrobe pieces.
The goal was to create a fully realistic visual identity: a character indistinguishable from a real person, and a studio photoshoot that feels like a classic fashion shoot for a lookbook and catalog.
As part of the project, a digital character was developed with a strong focus on natural skin texture, subtle asymmetry, and lifelike details, avoiding any artificial or “plastic” look. This was followed by a studio setup with soft lighting and a neutral background to keep the focus on the product and maintain the brand’s minimalist aesthetic.
After creating the character, it was styled in the brand’s clothing. The final set includes both close-up portraits and wider, catalog-style shots. It was essential to preserve the feeling of a real photoshoot - from fabric texture to garment fit, as well as to accurately reproduce and maintain the brand’s logo on the pieces.
The result is a versatile visual set used across the brand’s website and catalog, fully aligned with the standards of modern fashion production.
The goal was to create a fully realistic visual identity: a character indistinguishable from a real person, and a studio photoshoot that feels like a classic fashion shoot for a lookbook and catalog.
As part of the project, a digital character was developed with a strong focus on natural skin texture, subtle asymmetry, and lifelike details, avoiding any artificial or “plastic” look. This was followed by a studio setup with soft lighting and a neutral background to keep the focus on the product and maintain the brand’s minimalist aesthetic.
After creating the character, it was styled in the brand’s clothing. The final set includes both close-up portraits and wider, catalog-style shots. It was essential to preserve the feeling of a real photoshoot - from fabric texture to garment fit, as well as to accurately reproduce and maintain the brand’s logo on the pieces.
The result is a versatile visual set used across the brand’s website and catalog, fully aligned with the standards of modern fashion production.
Food for Humans | Ready-to-Eat Meals by a Chef
This project was created for a Russian brand, “Food for Humans,” and is centered around the idea of self-care through simple, tasty, and well-balanced meals that you can easily take anywhere - from everyday city life to trips and hikes.
At the core of the project is the brand identity and logo, built around a light sense of irony in the name while still conveying quality and trust. The visual language is clean and minimal, with a focus on real-life use and a natural, human context.
A series of mockups was also developed, both in studio and interior settings. This helped present the packaging in different environments and highlight the product’s versatility - it fits seamlessly into any lifestyle.
A key part of the project is the story-driven photoshoot. At the center is a heroine heading out on a hike, with the product naturally becoming part of her journey. It appears in the frame in a subtle way, as an organic element of self-care rather than a focal point.
The ready-to-eat meals, created by a chef, are positioned as a convenient solution: easy to carry, simple to heat, and offering a full, balanced meal wherever you are.
As a result, the project forms a cohesive visual world where the product, the person, and the environment are all connected and work together as one system.
At the core of the project is the brand identity and logo, built around a light sense of irony in the name while still conveying quality and trust. The visual language is clean and minimal, with a focus on real-life use and a natural, human context.
A series of mockups was also developed, both in studio and interior settings. This helped present the packaging in different environments and highlight the product’s versatility - it fits seamlessly into any lifestyle.
A key part of the project is the story-driven photoshoot. At the center is a heroine heading out on a hike, with the product naturally becoming part of her journey. It appears in the frame in a subtle way, as an organic element of self-care rather than a focal point.
The ready-to-eat meals, created by a chef, are positioned as a convenient solution: easy to carry, simple to heat, and offering a full, balanced meal wherever you are.
As a result, the project forms a cohesive visual world where the product, the person, and the environment are all connected and work together as one system.
These campaigns demonstrate how AI can fully replace traditional
production while preserving artistic direction and brand consistency.
production while preserving artistic direction and brand consistency.
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SVETLANA MAK
AI Creator
AI Visual Director
AI Creator
AI Visual Director