I create visual content and help brands grow on social media - from concept and production to social media management, advertising, and analytics.
I combine photography, video, design, and SMM to create content that’s not only visually appealing, but also works towards your business goals.
SVETLANA MAK
Photographer | videographer
Founder of SMAK.buro
Photographer | videographer
Founder of SMAK.buro
CREATING
CONTENT
STRATEGY
Brand, audience, and competitor analysis. Content strategy and visual concept.
CONTENT PRODUCTION
Scripts, photo and video production,
Reels, product and lifestyle photography.
Reels, product and lifestyle photography.
EDITING
Reels editing, photo retouching,
graphic design, subtitles, and content adaptation for social media.
graphic design, subtitles, and content adaptation for social media.
ACCOUNT MANAGEMENT
Content planning, publishing, Stories, account design, and ongoing management.
ADVERTISING
Launching and optimizing ad campaigns, testing audiences
and creative concepts.
and creative concepts.
ANALYTICS
Performance tracking, reporting,
and data-driven strategy adjustments.
and data-driven strategy adjustments.
T e a n i u m™ | Visual Direction & SMM for a premium Georgian tea brand
For T e a n i u m™, we develop the brand’s visual and content communication - from creative concept and shoot direction to SMM and daily content.
We focus on two key directions:
Expert storytelling - long-form Reels featuring the owners, specialists, and team members. Speaking in their own voice, they share insights into Georgian tea, its production, different tea varieties, brewing methods, the brand’s history, and its philosophy.
Visual storytelling - aesthetic photography and video that convey the character of T e a n i u m™ through the product, packaging, details, production process, and atmosphere.
As a result, Instagram becomes more than just a product showcase - it becomes a space where people discover the brand, learn about Georgian tea, and experience its aesthetic.
Our role: Visual Direction / Content Production / SMM
We focus on two key directions:
Expert storytelling - long-form Reels featuring the owners, specialists, and team members. Speaking in their own voice, they share insights into Georgian tea, its production, different tea varieties, brewing methods, the brand’s history, and its philosophy.
Visual storytelling - aesthetic photography and video that convey the character of T e a n i u m™ through the product, packaging, details, production process, and atmosphere.
As a result, Instagram becomes more than just a product showcase - it becomes a space where people discover the brand, learn about Georgian tea, and experience its aesthetic.
Our role: Visual Direction / Content Production / SMM
T a g o | Art Direction & Photography for a mountain glamping in Georgia
For Tago Glamping, we create visual communication that captures the atmosphere of the place - the silence of the mountains, a sense of seclusion, and a deep connection with nature.
We created a series of atmospheric photographs showcasing the glamping experience through details, the architecture of the dome cabins, panoramic views, local cuisine, and moments of relaxation.
The visual story is built not only around the space itself, but also around the feeling of being here - sunrises above the clouds, crisp mountain air, silence, and a slower pace of life.
As a result, the photography captures the character of Tago Glamping and creates a visual image of a place you want to see and experience for yourself.
Our role: Art Direction / Photography / Visual Content Production
We created a series of atmospheric photographs showcasing the glamping experience through details, the architecture of the dome cabins, panoramic views, local cuisine, and moments of relaxation.
The visual story is built not only around the space itself, but also around the feeling of being here - sunrises above the clouds, crisp mountain air, silence, and a slower pace of life.
As a result, the photography captures the character of Tago Glamping and creates a visual image of a place you want to see and experience for yourself.
Our role: Art Direction / Photography / Visual Content Production
W h i t e V i l l a g e | Visual Direction & Content Production for a mountain retreat in Georgia
For White Village, we created a visual identity for a place where nature, architecture, and slow living come together in one space.
Through photography and video, we captured the atmosphere of the bath complex by the mountain river - the warmth of the wood-fired sauna, the coolness of the plunge pool, the texture of natural wood, the surrounding landscape, and the aesthetics of the cozy houses.
We focused not only on the space itself, but also on the feeling of being there - from interior details and natural textures to moments of relaxation and interaction with the surrounding environment.
We also developed graphic materials to bring all the content together into a cohesive visual system and establish a distinctive character for White Village.
Our role: Visual Direction / Photography / Video Production / Graphic Design
Through photography and video, we captured the atmosphere of the bath complex by the mountain river - the warmth of the wood-fired sauna, the coolness of the plunge pool, the texture of natural wood, the surrounding landscape, and the aesthetics of the cozy houses.
We focused not only on the space itself, but also on the feeling of being there - from interior details and natural textures to moments of relaxation and interaction with the surrounding environment.
We also developed graphic materials to bring all the content together into a cohesive visual system and establish a distinctive character for White Village.
Our role: Visual Direction / Photography / Video Production / Graphic Design
Y u l i k o &
F r i e n d s | Visual Content & Photography for a Georgian fashion brand
F r i e n d s | Visual Content & Photography for a Georgian fashion brand
YULIKO & Friends - a Georgian fashion brand we worked with for over a year, creating visual content for the brand and its stores in Batumi and Tbilisi.
We produced collection shoots, fashion and lifestyle photography, worked with models, and created content for social media. Through different visual stories, we showcased the clothing in motion and in everyday life - highlighting its character, details, and mood.
Our role: Art Direction / Photography / Video Production / Visual Content / SMM
We produced collection shoots, fashion and lifestyle photography, worked with models, and created content for social media. Through different visual stories, we showcased the clothing in motion and in everyday life - highlighting its character, details, and mood.
Our role: Art Direction / Photography / Video Production / Visual Content / SMM
N e s t e r o v
C e r a m i c s | Photography & Video Production for a premium handmade ceramics brand
C e r a m i c s | Photography & Video Production for a premium handmade ceramics brand
Nesterov Ceramics - premium handmade ceramics where aesthetics, craftsmanship, and the personal philosophy of its founder come together.
We create visual content for the tableware collections, document the creative process and presentations of new pieces, and regularly work with the brand’s founder - using personal and portrait photography to capture her character, aesthetic, and approach to ceramics.
For the Birch collection, we produced a film documenting the creative process, as well as a video from its presentation at the Motherlode space. We also photographed the founder in a natural setting and created a series of portraits for the new website.
Our role: Photography / Video Production / Portrait Photography / Visual Content
We create visual content for the tableware collections, document the creative process and presentations of new pieces, and regularly work with the brand’s founder - using personal and portrait photography to capture her character, aesthetic, and approach to ceramics.
For the Birch collection, we produced a film documenting the creative process, as well as a video from its presentation at the Motherlode space. We also photographed the founder in a natural setting and created a series of portraits for the new website.
Our role: Photography / Video Production / Portrait Photography / Visual Content
We create a tailored visual and content strategy for each brand,
preserving its unique DNA and character.
preserving its unique DNA and character.
Why SMAK.buro?
SMM + PRODUCTION + AI + DESIGN
Not separate contractors for photography, design, editing, and SMM - but one unified team that builds a brand’s entire visual communication.
15+ years in visual content
Photography & video production
AI-assisted content creation
Graphic & web design
Social media & advertising
Not separate contractors for photography, design, editing, and SMM - but one unified team that builds a brand’s entire visual communication.
15+ years in visual content
Photography & video production
AI-assisted content creation
Graphic & web design
Social media & advertising
Why SMAK.buro?
SMM + PRODUCTION + AI + DESIGN
Not separate contractors for photography, design, editing, and SMM - but one unified team that builds a brand’s entire visual communication.
15+ years in visual content
Photography & video production
AI-assisted content creation
Graphic & web design
Social media & advertising
Not separate contractors for photography, design, editing, and SMM - but one unified team that builds a brand’s entire visual communication.
15+ years in visual content
Photography & video production
AI-assisted content creation
Graphic & web design
Social media & advertising
We can provide an exact project quote after a consultation.
Pricing
FULL SMM PACKAGE
CUSTOM PACKAGE
CONTENT PRODUCTION
Turnkey content creation and social media management.
We take care of regular content creation and Instagram management, ensuring your brand looks cohesive, professional, and consistently active.
What you get:
Not just content, but a complete social media presence system - with a consistent visual style, regular communication, and content designed to support your business goals.
We take care of regular content creation and Instagram management, ensuring your brand looks cohesive, professional, and consistently active.
What you get:
Not just content, but a complete social media presence system - with a consistent visual style, regular communication, and content designed to support your business goals.
A dedicated photo and video shoot for social media, websites, and advertising materials.
The shoot format is tailored to the brand’s needs: product, team, space, lifestyle, or Reels.
The shoot format is tailored to the brand’s needs: product, team, space, lifestyle, or Reels.
Custom Pricing
If your project requires a different scope or format of work, we’ll create a tailored proposal based on your goals, brand specifics, and required content volume.
If your project requires a different scope or format of work, we’ll create a tailored proposal based on your goals, brand specifics, and required content volume.
- 2 hours of content production every week
- Photo and video content for the brand
- 2 Reels per week - editing and publishing
- 2 photo posts per week - visuals and copywriting
- Stories 5 days a week
- Content publishing and account management
- Launching ads for posts and Reels
- Basic management and updates of Google / Yandex Maps and Booking when needed
$700
$100
Свяжитесь со мной, мы детально обсудим ваш проект и рассчитаем стоимость.
Contact me
SVETLANA MAK
Photographer | videographer
Founder of SMAK.buro
Photographer | videographer
Founder of SMAK.buro