Svetlana Mak
AI VISUAL DIRECTOR
Fashion Campaigns Without Traditional Production
Fashion Campaigns Without Traditional Production
I design and build AI-powered visual campaigns that
replace large-scale fashion production —
without compromising artistic depth or brand precision.
What I Solve For Brands
Traditional fashion production is expensive, slow and logistically complex.
I build AI-driven visual systems that allow brands to:
• Reduce production costs by up to 70%
• Launch campaigns faster
• Produce scalable catalog content
• Maintain consistent visual identity
• Test multiple creative directions instantly
This is not image generation.
This is AI-based visual direction.
I build AI-driven visual systems that allow brands to:
• Reduce production costs by up to 70%
• Launch campaigns faster
• Produce scalable catalog content
• Maintain consistent visual identity
• Test multiple creative directions instantly
This is not image generation.
This is AI-based visual direction.
Creative Expertise
• AI Fashion Campaigns
• Editorial & Concept-Driven Series
• Lookbooks & E-commerce Production
• AI Visual Identity Development
• Advanced Retouching & Image Refinement
• End-to-End AI Production Pipelines
• Editorial & Concept-Driven Series
• Lookbooks & E-commerce Production
• AI Visual Identity Development
• Advanced Retouching & Image Refinement
• End-to-End AI Production Pipelines
Case Study
AI-Driven Fashion Campaign
Role: AI Visual Director & Production Designer
Objective:
Create a cohesive fashion campaign using AI as a full-scale production tool — replacing traditional studio shooting.
Approach:
• Concept & narrative development
• Visual language system design
• AI image production
• Advanced retouch & refinement
• Campaign-ready asset delivery
Outcome:
A complete digital fashion campaign suitable for:
• Website launch
• Social media
• Lookbook distribution
• Brand presentation decks
Role: AI Visual Director & Production Designer
Objective:
Create a cohesive fashion campaign using AI as a full-scale production tool — replacing traditional studio shooting.
Approach:
• Concept & narrative development
• Visual language system design
• AI image production
• Advanced retouch & refinement
• Campaign-ready asset delivery
Outcome:
A complete digital fashion campaign suitable for:
• Website launch
• Social media
• Lookbook distribution
• Brand presentation decks
Yuliko&Friends
Georgian fashion brand
This campaign demonstrates how AI can fully replace traditional
production while preserving artistic direction and brand consistency.
production while preserving artistic direction and brand consistency.
Portfolio
A Collection of my Standout Projects
Why I’m Not Just an AI Creator
With 15+ years in professional photography and visual arts, I approach AI as a director — not an operator.
I understand:
• Light and composition
• Fashion visual language
• Brand psychology
• Editorial structure
• Commercial precision
AI is my production tool — not my identity.
Open for International Collaboration
Available for:
• Remote contract roles
• Long-term creative partnerships
• AI visual system development
• Campaign-based production
Based in Georgia. Working globally.
• Light and composition
• Fashion visual language
• Brand psychology
• Editorial structure
• Commercial precision
AI is my production tool — not my identity.
Open for International Collaboration
Available for:
• Remote contract roles
• Long-term creative partnerships
• AI visual system development
• Campaign-based production
Based in Georgia. Working globally.
Свяжитесь со мной, мы детально обсудим ваш проект и рассчитаем стоимость.
Contact me
SVETLANA MAK
AI Creator
AI Visual Director
AI Creator
AI Visual Director